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SERVICEPLAN

Building Best Brands

Serviceplan Health and Life combines pharmaceutical care, lifestyle care and healthcare in a new form of healthcare marketing – resulting in trend-setting strategies and target group-oriented campaigns.

At Serviceplan Health and Life, there is a team of experts who have mastered the specific rules and legalities in health and pharmaceutical communication. At the same time, they are familiar with the requirements of the future, as health is becoming a lifestyle issue. In the future, almost all brands will be required to contribute to getting healthy and staying healthy.

For this reason, we welcome all health products – regardless of whether they are sold by chemists or consumer goods markets. Our particular strength: we make difficult medical issues understandable by preparing them creatively for communication that is both professional and patient-centred. This broad focus in the field of healthcare marketing is unique in health communication.

Our clients profit from our full service, for example, in brand coaching, classic campaigns, sales marketing, channel planning and even in brand and packaging design.

Glossar

Healthcare marketing – health and communication
Healthcare marketing is often also called health marketing or health communication. In this process, accepted offline and online marketing instruments are used and transferred to the health market in order to process, evaluate, communicate and disseminate information relating to health. Consumers and responsible persons in the health market should be addressed and convinced by the range of services by creating transparency and trust.

Health marketing uses opportunities
Increasing life expectancy and growing healthcare costs are already directly affecting the healthcare market and the associated demands on health marketing. While rigorous restructuring and cuts are taking place in the state health system, ever more people are recognising their own health as a resource for which everyone is responsible themselves. This change in values elevates active health care to an art of living and personal skill. Personal well-being becomes a success factor and one’s body becomes the capital. The result will not be an ageing society, but rather a society that rejuvenates itself and also remains healthy and active in old age.

Health communication creates awareness
Where the state is withdrawing, deregulation is liberating new market forces. The possible scenario of a future two-tier medical system with two health markets has at first lead to people taking more personal responsibility. The readiness to invest more money and time in health and well-being is growing and requires health communication that is appropriate to the level awareness.