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Indian Railways

Indian Railways

Task at hand: To film, pen a script and create a video for ‘Rail Vikas Shivir’ to be presented before Hon’ble Prime Minister of India Shri Narendra Modi

The Idea: Rail Vikas Shivir was a summit to discuss a plan for Indian Railways’ betterment with the Prime Minister (PM). Monumental efforts were put in to accumulate ideas/suggestions from over 13,00,000 employees spread across the country. We had to create a video showcasing the client’s hard work.

Challenges: We had to create an information-heavy yet short and engaging video without missing out on any key stats.

Treatment:  Five scripts were penned in Hindi and English after thorough research. The drafts were presented and the script was finalized. Meetings and calls were done at a stretch to present different edits and references almost every day. For immediate approval/feedback/suggestions, an exclusive WhatsApp group was also created with the concerned authorities as members.

The efforts: To meet the deadline and produce ‘extraordinary’ result:

  • Voiceovers in Hindi and English were done in a jiffy
  • Professional shoot was planned and completed simultaneously at three different locations in a single day
  • Interesting images and footages were collected and shortlisted from the library
  • Multiple changes in the script were honored and implemented at the drop of a hat

Over few nights, all of these were weaved together to create a story in form of a video that appeals and connects.

Result: A day before the deadline, three different edits were presented which were brilliantly executed as per the client’s expectations.

Watch the video here and behind the scenes here.

We provide holistic video editing services. If you have a query, kindly drop a mail at j.prasad@serviceplan.com or call +91 99 99 550 457.

Info

Client
Indian Railways

Branch
Railways

Category
Digital