Task at hand: To film, pen a script and create a video for ‘Rail Vikas Shivir’ to be presented before Hon’ble Prime Minister of India Shri Narendra Modi
The Idea: Rail Vikas Shivir was a summit to discuss a plan for Indian Railways’ betterment with the Prime Minister (PM). Monumental efforts were put in to accumulate ideas/suggestions from over 13,00,000 employees spread across the country. We had to create a video showcasing the client’s hard work.
Challenges: We had to create an information-heavy yet short and engaging video without missing out on any key stats.
Treatment: Five scripts were penned in Hindi and English after thorough research. The drafts were presented and the script was finalized. Meetings and calls were done at a stretch to present different edits and references almost every day. For immediate approval/feedback/suggestions, an exclusive WhatsApp group was also created with the concerned authorities as members.
The efforts: To meet the deadline and produce ‘extraordinary’ result:
Over few nights, all of these were weaved together to create a story in form of a video that appeals and connects.
Result: A day before the deadline, three different edits were presented which were brilliantly executed as per the client’s expectations.
Watch the video here and behind the scenes here.
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