The Mediaplus group is the only media agency in Germany with the top grade, A+, in RECMA's current "Compitches Report", compiled by the independent French market research institute. It has also defended last year's "Dominant" status, awarded for overall quality. The result is that Mediaplus was the best performing media agency in Germany in the past calendar year.
Munich, 2 July 2015 - The renowned French market research institute RECMA examines and assesses network and independent media agencies in various rankings regularly at national and international level. The RECMA rankings, which are published annually in late summer, incorporate various factors, including agency pitch results.
In this year's so-called "Compitches" report of all media agencies, the Mediaplus group was rated with the top grade of A + for special achievements for the first time, and as the only agency in the German competitive environment. This makes it the best performing media agency in Germany when it comes to acquiring new customers and defending media accounts. Mediaplus received a total of 16 points and leads the rankings, five points ahead of the (multiple) runners-up.
In the other recently published qualitative agency evaluation report, Mediaplus obtained above-average results in factors such as customer portfolio, growth and awards and was again confirmed in its "dominant" status.
"We are very proud of this rating, because it is a proof of the excellence provided by our employees and teams. Our success is also due to our innovative tools and media planning processes, which set a qualitative rather than quantitative alignment for the future, "said Dr. Andrea Malgara, Managing Director of the Mediaplus Group.
Newly acquired customers include: Dextro Energy, Zott, Continental Foods (brand Erasco), the Wöhrl Group / Sinn Leffers and Delica (brand Café Royal).
Last autumn Mediaplus earned its top ranking position as the most innovative agency in Germany and best independent agency worldwide due its to first-class results in the categories examined: pitches, growth, management, internationality, customer portfolio and innovation worldwide.
In addition, Mediaplus was the second largest independent media agency worldwide. "We have a good chance of achieving even better results in the 2015 overall rankings, above those of 2014," said Andrea Malgara.
About the Mediaplus Group
The Mediaplus Group is the largest independent and partner-managed media agency in Germany, with offices in Munich and Hamburg, as well as branches in Milan, Vienna, Zurich, Brussels and Dubai.
Through its close cooperation with the international Columbus Network, Mediaplus is also in an excellent position worldwide, and combines classic media planning with expertise in digital media, geo-media, CRM, research and neuromarketing. Since it was founded in 1983, Mediaplus has stood for consistent innovative and creative media management, strategic media design, efficient media buying and results-based management through professional market and media research, both nationally and internationally. Today more than 200 employees work for clients such as BMW, Carglass, Consors Bank, Deichmann, MINI, Rügenwalder Mühle, Saturn and ZDF, and confirm consistently their guiding idea: "innovation agency for brand-individual media": Since 1999, Mediaplus has confidently defended its leading position as the most successful agency in the history of the "Deutschen Mediapreises" (German media prize), the most important German media award.
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