Serviceplan International today announced that it has been appointed global lead agency for Strongbow Apple Cider, the international premium cider brand owned by HEINEKEN. The agency will be responsible for leading the development of Strongbow’s communications strategy and creative implementation outside the UK market.
Hamburg, 22 January 2015 — Serviceplan will lead the strategy development from its Hamburg office. Serviceplan’s first campaign will be launched this spring.
"We are delighted to have been appointed to represent a premium global brand such as Strongbow. We have an exciting remit to help develop and secure the positioning of the brand," said Alexander Schill, Chief Creative Officer at Serviceplan.
New TV ads, advertisements and various Point of Sale materials are currently under development. Moreover, Strongbow has already commissioned the development of its global communications strategy together with the implementation of its campaign for 2016.
"We have been impressed by the creativity, the integrated style of working and the international structure of the Serviceplan Group. We are looking forward to the cooperation and excited about implementing the first steps," stated Hans Böhm at HEINEKEN Global Marketing Cider Director.
The account will be managed at Serviceplan by CCO Alexander Schill with the Chief Executive Officer of Serviceplan International, Markus Noder. The team will be led day-to-day by Maik Kähler, Executive Creative Director worldwide, and Management Supervisor Jens Hoffmann. The responsible managers at Heineken and Strongbow are Soren Hagh, Executive Director Global Marketing Heineken International, Hans Böhm, Global Marketing Cider Director and Olivier Darses, Global Marketing Manager Strongbow.
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