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Building Best Brands

CSR is becoming more and more important and builds sustainable brand trust – Serviceplan Green provides for this with smart CSR management.

The development of sustainability strategies for brands and companies requires a high level of sensibility. With this, companies will be able to satisfy the demands of the critical public, win the trust of their target groups and simultaneously prevent accusations of greenwashing.

Our agency group has mastered this task with well-founded practical knowledge of value-oriented brand management, sustainability marketing and CSR.

Our range comprises strategy consulting and development, sustainable brand management, CSR (corporate social responsibility), public campaigning and internal communication. We know the politically and socially effective stakeholders. We identify important issues and common ground for constructive dialogue.


The social responsibility of companies is known as corporate social responsibility, CSR for short. In addition to legal requirements, companies incorporate into actual business activities a voluntary contribution towards the development of sustainability in the areas of the environment, employee (work place) relations and dealings with relevant stakeholders or interest groups.
The long-term environmental and social commitment of a business can contribute as a strategic measure to the success of the company. The fundamental voluntary nature of all CSR activities means that legal courses of action are waived, thus promoting innovative and creative business strategies. However, so that the public does not get the impression of ‘greenwashing’, corporate social responsibility (CSR) should not be used as a pure advertising tactic. Instead, there must always be a well-balanced relationship between the commitment that is communicated and the actual sustainability performance.

Criteria for Corporate Social Responsibility

Financial success is always the main objective of entrepreneurial activity. In order to be able make its social contribution to sustainability, therefore, a company must be competitive and be able to operate efficiently. If it satisfies these criteria, it is in a position to fulfil the particularly important social responsibility of safeguarding jobs. Depending on how international the focus of a company is, the industry it belongs to and the manufacturing processes it uses, for example, a company can integrate additional appropriate practices into its Corporate Social Responsibility (CSR) strategy.