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The Icon. Arrived.

The Launch of MINI in India.

The Challenge:
To launch the iconoclast MINI in incredible India, and create buzz across all channels for a previously unknown brand.
 
The Idea:
MINI is like a friend. A friend with a fantastic story of more than 50 years. A perfect partner for those who are spontaneous and live life without ‘brakes’. Those who are unstoppable, stylish & different. MINI, the legendary icon, complements their personality perfectly.
 
And now it was in India. Hence the central concept of the launch campaign: BE MINI. UNBRAKE.
 
We created buzz across all channels: From the central online teaser platform www.mini-soon.in to the MINI India Facebook account; from the iconic International Delhi Airport to the mega Auto Expo – nothing works better than cult content. The result: over 350,000 fans on FB, and growing!
 
Play the video below to see how the legendary MINI was launched in India.

Info

Client
MINI

Branch
Automobile

Category
Launch

Contact

Christoph Kunzendorf

Christoph Kunzendorf
Managing Director

+91 99 99 550 457

E-Mail: c.kunzendorf@serviceplan.com