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Building Best Brands

The Serviceplan Innovation Lab MADE accompanies companies on the path to innovative strength.

As an innovation driver, we support companies in increasing their innovation potential on a sustainable basis and offer them targeted, fast, market-oriented 360° consultancy.

Following an initial analysis of the need for innovation, MADE provides its customers with services tailored to their needs as it accompanies them through the development, evaluation and marketing of products. Specialists from the Serviceplan Group from the Creation, Sales, Research and Process Consultants divisions, external innovation experts and an innovation tool developed in-house are available to the customer for each phase of the innovation process.The Serviceplan Innovation Lab focuses on the development of product ideas, services and marketing.