The Serviceplan Group is further expanding its Frankfurt location and welcomes Continental as a new customer. The Frankfurt communications experts are now lead agency, responsible for the long-term, channel neutral and integrated measures for the Commercial Vehicles & Aftermarket division.
Frankfurt, 12 June 2015 — Serviceplan Frankfurt succeeded in its pitch and is now the new lead agency for Commercial Vehicles & Aftermarket Continental, which covers the commercial vehicle and trade activities of the company. With product brands Continental, VDO, ATE, Galfer and Barum, the division offers business electronic products, systems and services for commercial and special vehicles, an extensive range of products for specialized workshops and spare and wear parts for the independent automotive aftermarket, brand-independent workshops and the supply of automobile manufacturers after serial production. From Frankfurt the agency will manage all international communication activities, independent of channel, including trade fairs, mailings, print and online advertising media. Managing Director Sandro Götz leads the team responsible for the long-term co-operation.
Serviceplan has been represented in Frankfurt since spring 2013 with its own location and has been expanding there ever since. As of January this year the agency team has been strengthened with the addition of Jens Eberth, Director of Consultation; Creation is in the hands of Managing Director Petra Berghäuser and Director Pit Kho. Continental is the first new customer in addition to Lufthansa and Miles & More, for which Serviceplan Frankfurt is already active.
Corporate Communication & PR
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